Hello! I’m Sandra and I am the founder of Northcote Baby. My journey into the wonderful ‘Mum and Baby’ world began long before the business itself. After many years working in the City, I found myself craving something different… something calmer, more meaningful and more connected to people. That’s when I decided to train as a Massage Therapist. Alongside my day job in London, I slowly built a small practice of my own, working during holidays and weekends simply because I loved it.

Then one day, while home unwell, I watched a programme about Baby Massage and everything changed. This was a pivotal moment in changing how I felt about my career path.  I was instantly captivated by what I saw on the screen.  This beautiful, ancient practice felt so natural to me, almost like something I’d always known and I was ‘hooked’  As a qualified Massage Therapist, it felt like the perfect next step. I trained with the International Association of Infant Massage and soon began teaching small Mum and Baby groups in Ealing, West London. From the very first class, I was enjoying it. The calm, the connection, the tiny moments of joy… it is very rewarding.

When I later moved to Clapham, right in the heart of “Nappy Valley,” life took another lovely turn — I got married and had two children of my own. Becoming a parent added a whole new layer to my work. Suddenly, I wasn’t just teaching from professional experience; I was living the same ‘ups and downs’, the  sleepless nights, the magical moments as the families in my classes were. It allowed me to connect with parents on a much deeper level and bring both personal and professional understanding into every group I taught.

Over the years, I’ve continued to grow my skills in Postnatal Depression Support, Sleep and Baby Yoga so I can offer families a truly nurturing, holistic experience.

Today, Northcote Baby is a warm, friendly space where parents can slow down, breathe and enjoy precious bonding time with their babies. I feel incredibly lucky to do what I do and I’m grateful every single day for the wonderful families who welcome me into their early parenting journey X